“How to motivate single people to meet their online matches in person more.”
Strategy. Audience. Goal.
A project that promotes a hypothetical collaboration with the dating app, Hinge. Researching into various app features and carrying out interviews with avid Hinge users, my aim for this project was to provide more app features for the app to introduce, in order to remove stigmas surrounding dating apps in general. My final outcomes consisted of app feature mockups and a television advertisement for the app, promoting their new app features and what problems the features would be solving, for the average Hinge user.
Please note: The Hinge logos displayed in this project are for design purposes only. Trademarks and copyrights pertaining to Hinge are the property of their respective owners.
Hinge advertisement
Using Adobe AfterEffects and Illustration.